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Family Fun this Easter in Barrow Town Centre thanks to collaborative project between Barrow BID and Felltarn Friends.

Barrow Business Improvement District (BID) has joined forces with creative brand Felltarn Friends for a fun Easter themed week in Barrow town centre.

From Saturday 8th April – Saturday 15th April, children and their families can take part in the FREE Bid Bunny Easter Trail around Barrow town centre. 12 independent businesses – all of which are BID members – have signed up to the trail. A specially designed activity-map will lead children along the route, with pictures to draw along the way.

The aim of the Bid Bunny Easter Trail is to encourage families to visit businesses they might not have previously used and highlight the diversity of local independent stores, while providing family-friendly entertainment.

Barrow BID was set up in 2016 as a way for local businesses – from small independents to national chains, to work together with a mutual aim of improving the town centre’s appeal to the community, increasing visitor satisfaction and boosting business in the town.

BID Manager, Phil Collier said, “It’s vitally important that local businesses are given every opportunity to interact with the local community, and especially to encourage the younger generation to take notice of what’s available to them in the town centre. We have seen the work that Felltarn Friends have done in other towns around Cumbria with their events for children, and we think the Bid Bunny Easter Trail is a great way to really give Barrow a fresh appeal.”

Claire Mansfield, creative director at Felltarn Friends said, “This is a new type of project for us to be involved with – designing and creating the interactive maps and activities that the children will use for the Bid Bunny Easter Trail. One of the specialist services we offer is creating fun and educational activity sheets, but to be asked to create something to showcase Barrow businesses is a totally new take on our usual countryside themed products. We’re very excited to be a part of Barrow BID’s initiative to get more families into the town.”

Every child who draws all the pictures and completes the Bid Bunny Easter Trail will receive a prize!

Maps for the Bid Bunny Easter Trail will be available from local primary schools and The Forum.